Midiakit in English
DIGITAL PART SPECIFICATIONS
OPEC
E-Mail: opecdigital@infoglobo.com.br

Working hours: 
Working Days - 09:00 to 19:00
Saturday, Sunday and Holidays 
No working hours

For commercial requests and opportunities, partnerships, publication budgets and edicts, send e-mail to usuariosapoiograndescontas@infoglobo.com.br.

GENERAL RULES
  1. Pieces sent by 2:00 pm enter the same day. After 2 pm they enter the next day;
  2. Standard formats have to be sent one working day before the beginning of the publication. The special formats, 2 working days;
  3. The e-mail sending the material must contain the name of the advertiser in the subject and the URL of direction must be informed in the body of the e-mail;
  4. The format of the banner should appear in the PI;
  5. All third party tags and counters must be handled for Ad Manager 360;
  6. Special formats: recommended being served via Admotion. Third-party counters can be used. If another adserver wants to serve them all the rules of the format must be followed according to the manual.
  7. Advertising pieces with sound can only be initialized by a user action (play/stop button, on/off);
  8. The piece is allowed to cover primary navigations, such as search and portal channels, but it is not allowed to cover them or the logos of the sites;
  9. The OPEC team does not alter the content of customer parts, as well as not correct codes that may come with problems;
  10. Looping on parts is optional. The use of it or not is the responsibility of the advertiser.

FORMATS

Formats IAB

Following the IAB specifications, today we only run the formats approved by them. 
This way we simplify the production and adaptation of campaigns by agencies and advertisers.

Rich Media

Formats with differentiated animations, with videos or with information that traditional banners do not support. 
We recommend Digital Operation because it is our partner adserver.
If a tag is sent from another adserver, the piece must have the same behavior.
The Welcome ad was discontinued on 30/06/2019.

Branded Content

G.Lab: Grupo Globo's studio responsible for all material related to branded content

Specials Formats

Formats Desktop

Production manual

Best Practices

  1. Javascript: Avoid features that elevate the user's machine processing, such as loopings, Intervals, effects, etc. This hinders user experience and page navigation. jQuery is not recommended for HTML5 ads for the following reasons;
  • Reduced performance on mobile devices because of dependence on time-based animations.
  • Unnecessary file weighting: Most library features are not required. 
         Alternatively, look for lighter libraries, such as zepto.js.

  1. Animations: Avoid as much as possible the use of javascript for animations/transitions, always giving preference to the CSS transitions feature.
  2. Sources: For static texts use the Google Fonts weight reduction feature (see Fonts item).
  3. They must be sent separately, as they will be properly inserted in the code in an automated way.
  4. Pixel contador: Devem ser enviados separadamente, pois serão adequadamente inseridos no código de forma automatizada.

Guide and specifications for shipping in the form


Weight of the creative: 
  • Premises: 
Carregamento normal: Quando os asset são carregados imediatamente ao carregamento da peça.
Polite: Os assets do criativo são carregados após o carregamento da página (peça principal).

  • Maximum weight: 
Maximum size of common parts

          Desktop: 150kB

          Mobile (mWeb e In-App): 150kb

Maximum size of polite parts

          Desktop: pre-loading 150kb, from the total of 400kB after loading the page

          Mobile (mWeb and In-App): pre-loading 150kb, from a total of 200kB after the page load. 

What is considered in the total weight accounting?

To arrive at the total weight, it is considered the sum of the weights of all files in the unzipped zip, as well as the external files allowed by this guide, such as Google fonts, for example.

Fonts: We recommend the use of System Fonts. For cases where the use of non-system fonts is necessary, one should use Google Fonts, but always placing system fonts as a backup.

  • Accepted: Google Fonts (link).
  • Not accepted: sources as assets.


Structure: We recommend that HTML and its assets should be on the same level as the main HTML, i.e. there should be no folders organizing the assets. But we also accept files where the assets are separated by folders, but conflicts can happen.

Which external links are allowed?
  • Target URL
  • Pixels counters
  • Link to external sources (Google Fonts)
Assets:
  • CSS (.css)
  • Javascript (.js)
  • Images (Only .jpg .png .gif | We do not accept: SVG )
IMPORTANT: It is not allowed to have references to js files and external libraries, only to the package assets.

HTML5 advertising formats accepted

1. Third party tags:
We accept partner adservers tags, with parts produced in HTML5, as long as the specifications of this guide are respected.
Every third party tag is pre-evaluated by our team, however these creatives may change during the broadcast because they are hosted in a third party.
For this reason, a pre-approval of the part is no guarantee that the part cannot be paused during a broadcast.

2. Doubleclick Campaign Manager (DCM) tags:
As well as accepting partner adservers tags, with parts produced in HTML5, we accept DCM tags, provided the specifications of this guide are respected.

3. Creative with HTML5 : 
No assets:
A single HTML5 code, with no assets required.
Remember that assets cannot be in external links either.

With assets:
A single Zip file, containing the main HTML and the necessary assets, such as CSS, JS, IMAGES.
Just send the .zip file, with the main HTML and the assets that the OPEC team hosts the creative in the DFP;

How to include the click

  • HTML5 PIECES THAT WERE NOT MADE IN GOOGLE WEB DESIGNER:
  •  At the beginning of HTML, include this script before <body>: 

<html>

<head>

<meta name="ad.size" content="width=300,height=250">

<script type="text/javascript">

var clickTag = "http://www.google.com"; </script>

</head>


The creative must use the click variable as the click URL. This part must be included within the <body>:

 
<body>
...
<a href="javascript:window.open(window.clickTag)"> 

[REST OF HTML HERE]
</a>
</body>



PIECES MADE IN GOOGLE WEB DESIGNER:

Create a "Touch Area" component, then leave it the same size as the part and overall images and other components, if any.
Just right-click on the touch area, select the "add event" option.
Finally, follow this order:
Touch Area > Touch/Click > Google Ad > Exit Ad > gwd-ad and on the next setup screen leave it like this:

NOTE: Where the Google link is, the piece targeting URL must be implemented.


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